Companies make a mistake by segmenting markets by demographics or
product characteristics. Instead, write Christensen et al. in
"Finding the Right Job for Your Product," "Customers' purchase
decisions don't necessarily conform to those of the 'average'
customer in their demographic; nor do they confine the search for
solutions within a product category. Rather, customers just find
themselves needing to get things done." The advice is 3-fold:
segment markets by job, identify the job-based structure of a
market, and let innovators understand how to accomplish the work.
The above is the gist from a Harvard Business School Note written by
Professor Clayton M. Christensen.
That has been my approach for solving problems for a long time. When
I start a startup, my product would be centered around solving a
problem or doing a job and not around demographic. It makes me feel
good that I might have been thinking along the correct lines for a
long time.
The movie starts with Homer saying 'I can't believe we're paying for
something we get free on TV!'. However, not for one moment did I
regret coughing up the money for the movie tickets. It has lots of
jokes and, as always, it also bites the hand that feeds by making
jokes on the Fox Network. The best part of the movie is obviously the
Bart Simpson skateboarding to Krusty Burger scene.
If you are a nokia phone user, be warned that
Nokia warns consumers of battery overheating risks. A Nokia battery
will have "Nokia" and "BL-5C" printed on the front of the battery. On
the reverse, the Nokia mark appears at the top and the battery
identification number (consisting of 26 characters) is found at the
bottom.
I must be the last person to discover the last.fm, but it rocks! I
especially recommend their guitar radio. This is my profile there -
if you are into that sort of thing.
