This is the major difference between a hipster and a geek: When a hipster sees someone else grooving on the thing they love, their reaction is to say “Oh, crap, now the wrong people like the thing I love.” When a geek sees someone else grooving on the thing they love, their reaction is to say “ZOMG YOU LOVE WHAT I LOVE COME WITH ME AND LET US LOVE IT TOGETHER.”
Hipsters On Food Stamps, Part 1 has a line that precisely captures what I think about obsessively posting pictures of food
There's plenty of attention to style, to identity, and regression to our most primitive instinct: eating, fetishized.On buying
I hate commodity fetishization. I don't mean that in the Marxist sense. I mean the process of deriving of pleasure from the purchase of commercial goods above and beyond the actual value or utility of the product.