structure should follow strategy
Jason Zweig has a very interesting observation about Warren Buffet:
I like to talk, instead, about structure.
In 1962, three years before Buffett took over at Berkshire, the business historian Alfred D. Chandler wrote that “unless structure follows strategy, inefficiency results.”
What did he mean? Businesses that design themselves around what they’re trying to achieve are the most likely to succeed. That’s structure following strategy. Instead, at all too many businesses, it’s the other way around: What they can achieve is constrained by how they’re designed. That’s strategy following structure.
I had not heard the line “unless structure follows strategy, inefficiency results.”
Buffett made structure follow strategy instead of the other way around.
His strategy was to earn the highest possible net after-tax return on the assets investors entrusted to him – nothing more and never anything less.
From that, structure had to follow.
A counter example to what Buffett did is seen in many Silicon Valley companies. Take, for example Google’s 2013 decision to require Google+ for YouTube comments. Google said the redesign would make comments more useful through better sorting, moderation, and conversations tied to people’s Google+ circles. Users objected to being required to use a separate social profile to comment, and the new system faced problems in adoption. In 2015, YouTube said a Google+ profile would no longer be required to comment, upload, or create a channel.