Biologists Rony Garcia and Jose Moreira from the Wildlife Conservation Society's (WCS) Jaguar Conservation Program rely on Obsession for Men, a cologne known for its complex scent, to help lure jaguars in the Central American country.
Note that this scent works on jaguars. There is no research of its
effects on cougars 
.
The discovery that Obsession for Men acted as a magnet for jaguars was the result of an experiment by the WCS's Bronx Zoo in New York. The WCS was looking for ways to get cheetahs in front of camera traps, and, after several years of testing with different fragrances, found spraying the musky Obsession For Men near the heat-and-motion-sensitive cameras drew the cats for longer than other scents.
Links:
- Scientists use Calvin Klein cologne to lure jaguars at Yahoo! News